How To Choose A Better Self-Service Checkout Kiosk?

From face ID, self-service cashier to mobile payment, black technology can be seen penetrated. How to refine marketing and optimize the rights and interests of members, and comprehensively improve customers' shopping experience is worth thinking about. This article will take self-service checkout kiosk as an example to explore how to use it to improve customer experience and ultimately promote sales.

Self-service checkout as a more popular checkout way in recent years, mostly appear with self-service kiosk, large screen, barcode scanner and other forms. It has been popularized to major department stores, retail comprehensive stores, large supermarkets, beauty shops and so on scenes. The self-service checkout kiosk can effectively split checkout flow, reduce cashier pressure, enhance customer's sense of participation and improve shopping experience. However, as an ordinary supermarket enterprise, if it wants to attract customers through self-service kiosk, it should carefully pick up products to provide high level customer experience. And pages, marketing and management should also be fully prepared in detail.

Screen Design

In the past, many self-service kiosks did not focus on customer shopping fluency. For example, the page design is neither clear nor eye-catching and hard to find member login interface, payment choice and return key. And those complex page and process is the heel of Achilles for customers to use self-service checkout kiosk. In order to improve such problems, businesses can choose Telpo latest self-service checkout kiosk TPS750. It adopts simple interface design and large module, which make checkout process simple and save human and material resources to guide customer to operate it.

Member Marketing

Secondly, from the perspective of member marketing, member marketing in the retail industry has become more and more diversified and detailed in recent years. However, there is a member marketing gap in the self-service checkout, which is the reason why many members do not put self-service checkout as their top choice. Many self-service checkout kiosks did not set up member login interface, or customers need to enter their mobile phone number or member card number to log in. It will result in trial login process complexly and reduce member repurchase rate. Under this circumstance, businesses can place face application into member marketing. 

Like Telpo face member registration function, supporting member register and login in a second, and quickly identify their membership. Besides, it will automatically remember members’ birthday to show exclusive care and help enterprises to quickly attract new members, precision marketing, improve the shopping experience of members.

Convenient Payment 

Last but not least, payment is the most significant link in self-service checkout. The fundamental purpose of self-service checkout kiosk is to attract customer flow through new payment method, save queuing time and improve customer consumption experience, and help merchants to divert the pressure of manual cash register. However, single payment method as well as slow write off documents, printing bugs and other problems will make self-service checkout kiosk counterproductive and reduced checkout efficiency. It is necessary to select self-service checkout kiosk that integrate a variety of payment methods.

Telpo self-service checkout kiosk TPS750 supports QR code payment, face payment and even EFT-POS. It will better reduce merchant cashier pressure and improve consumer payment experience. At the same time, it will optimize business management operations such as reprint receipt, account checking, document write-off and so on, further conveniently management.