Shopee Enter Food Delivery Market, How Should Food Delivery Players Improve Competiveness?
2020, the Southeast Asia food delivery GMV is estimated to be US$11.9bil, vastly attracting numerous new food delivery players’ attention. Shopee, an e-commerce giant, is one of them that took strategy to layout the food delivery market of Southeast Asia. Earlier in April this year, Shopee foray into the food delivery market with its vertical product, superfood. And recently, Shopee uploaded a post on its Facebook page to look for delivery partners, looking like it hopes to continue expanding more food delivery market share. However, food delivery players cannot make succeed if they fail to know consumer consumption habits and local market features. Today, let’s roughly learn something about the food services in Southeast Asia. How do consumers order food in Southeast Asia? Grad is the leading food delivery giant with a GMV of US$5.9bil last year. Therefore, we can use his order options to roughly speculate the mainstream orde...