L’Oreal & Suning | Jointly Develop New Retail

It is reported that the new CEO of L'Oreal (China), Fabrice Megarbane, recently visited the headquarters of Suning in Nanjing with his senior management team. The two sides will carry out in-depth cooperation on full-scene smart retail and other aspects, and hope to launch a successful case of full-scene smart retail in 2019.
In the second half of the year, Suning online supermarket will carry out in-depth cooperation with L’Oreal in its store promotion day on 8th Aug, the anniversary of its supermarket and Suning price-off online promotion shopping festival on 11th Nov to explore the industry benchmark cases of full-scene smart retail cooperation. L’Oreal, on the other hand, hopes to deepen cooperation with Suning in its small store, boutique supermarket and hypermarket in the future, reshaping the relationship between people, commodity and market, and find the methodology of cooperation on the basis of big data. In terms of department stores, L’Oreal also hopes to carry out universe retail experiments through member cooperation and festival marketing.



L’Oreal related official has previously thought the new retail concept is "very interesting". In his view, online and offline shopping are no longer a conflict, but a consumer-oriented connection. In a certain brand promotion activity, it is bold to use VR technology to show the charm of products for consumers, and it also created the new technological experience such as beauty vending machine and AR magic mirror for its customers. 


Telpo smart dual-screen cash register TPS650 is equipped with industrial-grade motherboard and high-performance CPU to assist the further development of new retail models of L’Oreal and Suning. This TPS650 machine changes the cumbersome and tedious appearance of traditional cash register and brings customers a new visual experience with its simple and convenient style. The smooth and fast operation helps to improve the working efficiency of stores like L’Oreal and Suning store and reduce customers’ queuing and checkout time, improving their consuming experience. 




Facing the hot-selling products, Telpo intelligent cash register TPS650 can also conduct smart inventory control. Merchants can obtain consumer demand and changes through the sales volume of popular products, which also help them to make the supply and demand matching of products. By virtue of system data, merchants can better utilize digitization to contact consumers of all different characteristics and provide a seamless online and offline consumption services to them. 

  As a full-scene smart retailer, Suning has unique advantages in full-channel expansion, online and offline linkage, and improvement of consumption experience. Its in-deep cooperation with L'Oreal is bound to further promote new retail development.





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