Digital Coupon Boosts Customer Spending And Economy Recovery

Consumer shopping enthusiasm has been heavily dropped by the coronavirus outbreak around the world, but a lightly rebound can be seen in China as Chinese authorities distributed digital coupon and subsidiary polices to stimulate customer spending and economy recovery.

According to relevant data, the total offline consumption of WeChat pay increased by 30% compared with March during China Labor Day Holiday, among which F&B industry increased by 216.25%, retail industry increased by 48.44%, and tourism industry increased by 64.48%.

Thanks to digital coupon that can be used in restaurants, shopping centers, supermarkets, convenience stores and entertainment activities, consumers can save certain money even they go shopping. And this mental consolation is conductive to further enhance consumer spending, consumption confidence and helps economy recovery.

If merchant wants to attract consumer with digital coupon, they need to prepare a smart payment terminal in advance to conduct verification and cancellation. Telpo smart terminal TPS320 is a better choice, which supports QR code contactless payment and digital coupon cancellation.

Importantly, it enable data synchronous upload, accurate analyze customer flow, membership registration, member recommendation, promotional activities and other effects, effectively assist merchants to roll out marketing strategies and improve customer traffic flow and management efficiency.

In fact, countries include US, Germany, Japan also took measure to reverse economy downward trend. Unlike China, they are more preference to give out stimulus package. However, the way to lift customer spending and smart terminal adopted behind China digital coupon could be used for reference.