How MINISO Utilize Smart Cash Register Improve Retail Store Management Ability?

MINISO filed a prospectus with the Securities and Exchange Commission (SEC）recently, and raised $608 million in a U.S. initial public offering in New York. It was reported that With 19 billion yuan global GMV, MINISO became the largest global branded variety retailer of lifestyle products. 

What’s the secret of success of this private retail brand? How could MINISO become a global recognized retail brand? Intelligent management and advanced marketing with the help of smart cash register is the reason.

As Miniso stores typically sell a series of goods from cosmetics to small household appliances, thus product selection and new product development is extremely crucial. And the cash register and smart cash register system can accurately help retail store capture customers' preferences and reduce production costs.

It is worth mentioning that it utilizes online members to expand sales channels, and attract them to offline retail store. And offline member information will be updated to online through smart cash register and smart cash register system, perfect create offline and online information chain.

Nowadays, there is smart cash register enables customer automatically become member with swiping their face, Telpo face cash register TPS680 is one of them. Once customer make transaction through face payment at the first time, they will become the membership of this store and obtain digital membership card on their phone without filling in any personnel information.

In virtue of online membership management and marketing function of the cash register system, retail stores can contact with customer members anytime and anywhere, and send them electronic coupons, vouchers, promotion activities, etc, to drive the buyback rate even affected by pandemic.

Meanwhile, retail store can arrange and adjust product quantity and location according to the sales data. It is conductive to improve the turnover of goods and reduce goods inventory and increase management ability.