How Restaurant Enhance Customer Experience Through Digitalization?

Digitization refers to utilize online tools to solve offline problem and achieve online and offline interaction. And the key for restaurant to take digital transformation is to improve efficiency so as to enhance customer experience.

Restaurant will be more digitalization in 2021

In fact, McDonald has advocated digitalization in its China stores as soon as in 2016. Alibaba's smart restaurants also leveraged technology and data capabilities to upgrade catering digitization. The motivation behind it is consumer's demand on consumption experience towards fast service, no waiting pressure and more independent space.

 

The increasing rise of smart restaurant, online ordering and takeout delivery services are exactly captured that demand. They take full advantage of digital payment mobile POS and platform to make customer ordering ahead, which allows them to place their food orders ahead of time and then skip lines to pick it up.

Take Telpo digital payment mobile POS TPS320 as an example. As it integrates order, reservation, digital payment, e-voucher verification, member management, online marketing, etc together, it allows restaurant to realize online ordering, table reservation, e-menu browsing and takeout delivery.

 

Customers can self-order at their mobile phone and pay-at-the-table in advance. Once they successfully payment, the mobile POS will receive the order synchronously, confirming it and print the receipt, and then inform the kitchen to make dish, which will greatly save table waiting time and get customers out the door faster.

 

In addition, Telpo Retail supports restaurant inventory management system that manages each order in the cloud platform. Restaurateurs can check the ordering data in platform and improve the classification and recommendation module of the ordering system. Telpo Retail will also automatically generate charts to show the restaurant's recent operating benefits so that managers can keep track of restaurant operations.

 

In the Internet era, digitalization is the trend of improving brand competitiveness and push restaurant development, and digital payment mobile POS will undoubtedly one of the weapons to enhance customer experience.